SmilesCreateSmiles.com
A Give-Back Initiative Helping Orthodontists Recover Hidden Production While Supporting Smiles Change LivesÂ
We help orthodontists turn missed consultations into new treatment starts — strengthening their practices while expanding access to Smiles Change Lives care.
Through a structured re-engagement process, we reconnect with patients who previously had an orthodontic consultation but never started treatment. Many are still interested — they simply fell through the cracks.
Recover treatment already sitting in your pending exams
Increase case starts without additional marketing costs
Strengthen your ability to treat Smiles Change Lives patients
Practice Success Creates More Smiles
Smiles Create Smiles TM is built on a simple belief. When orthodontic practices uncover opportunity already sitting inside their practice, that success creates the capacity to treat more children through Smiles Change Lives. First we focus on helping your practice gain clarity and recover dormant production. Then that success can create the opportunity to provide more life-changing smiles for kids who need them most.
You don’t have to choose between growing your practice and giving back. Smiles Create Smiles TM helps you do both.
Every orthodontic practice has patients who:
âś“ Completed a consultation
âś“Â Expressed interest in treatment
âś“ Stopped responding to your follow-up
Over time these patients are simply written off.
Not because they weren’t interested — but because the practice has no clarity on:
Who is still interested
Who has already moved on
What Is Your Non-Responsive Exam List Worth?
Most orthodontic practices have never measured this number.
Every practice tracks new patients, starts, production, and collections.
Yet very few know how many pending exams are still interested in treatment today.
Based on more than six years of re-engagement data, a majority will respond when contacted, and historically up to 50% of those respondents remain interested in treatment. The opportunity is already sitting inside your practice
Opportunity Calculator
How Many Non-Responsive Exams Are In Your Practice?
Example:
100 patients
Dormant Exams
55 respond
27 Still Interested (50%)
27 X $6,000
(Use Your Avg Tx Fee)
$162,000
Opportunity
The goal isn’t to create interest.
It’s to identify and verify the intent of those still interested.
Now the question becomes: Is your "opportunity number" worth pursuing?
Let’s be clear about one thing.
Every single practice has a number, some more than others but they have one — and within that number we consistently identify the following:
01. Who is ready to start treatment now
02. Who is still interested but needs more time
03. Who is no longer interested
 What this process provides is something most practices never have:
Clarity.
Instead of chasing 100 unknown patients, your team focuses on the patients who have confirmed they are still interested
Exclusive SCL Provider Partnership
To support orthodontists who participate in Smiles Change Lives, we created a partnership version of our program.
The standard investment for our 15 Day "Patient Intent Verification System" is:
$1,500
Currently Treating An SCL Child? Receive A $500 Partnership Credit.
Accept At Least One SCL Child After Reviewing Your Results. Receive A $500 Partnership Credit.Â
Your Investment Could Be As Low As $500
Our goal is simple:Â
Help you increase your production, while creating additional opportunities for children served through Smiles Change Lives.Â
Schedule a Conversation
See How Even The Smallest List Can Be A Tremendous Value.
On 6/3 a practice submits a list of 13 non-responsive exams from May and 8 respond by 6/10!
Here is the $27,500 income and $16, 500 loss value breakdown:
- 1 started $5500 (on the books)
- 2 scheduled $11k (future income)
- 2 interested need more time $11k in (potential income)
- 3 no longer interested ($16,500 loss/time saved)
This Is What Our Patient Intent Verification System Generates... Results!
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Why I Created Smiles Create Smiles™
When I was a business partner in an orthodontic practice from 2011 until we sold the practice in 2018, one of the most rewarding things our team did was treat as many Smiles Change Lives kids as we could. I remember our doctor asking me one day, “Eric, can we afford to keep doing this?” I told her, “You keep treating the kids — I’ll make sure we can afford it.” The letters we received from those kids — written in their own words and handwriting — still stay with me today. Smiles Create Smiles™ was created to support orthodontists who are already giving back and help them treat even more children.
(SmilesCreateSmiles is an initiative and division of FollowUpForDocs.com)